Order information you expressly provide
If you buy something from our store, we will need specific information about you. To fully process your order and deliver the flowers or products you selected, we need your personal data such as your first and last name, your email address and your delivery and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information on our "checkout page" before letting you finalize your purchase with the payment.
If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.
If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers.
We also use some specific information related to your visit, such as the timestamp of your visit, the product you viewed, where you are coming from (if you clicked on an advertisement or you just opened our directlink). This is very similar to the "essential information", but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interest and allows us to send you relevant communications. We capture this information through cookies, called a "beacon" that we allow you to block.